I love this shampoo for so many reasons. It really has made my thinning hair thicker. It's great for travelling (when we get to do that again) because it's not a liquid. There's no plastic packaging. I can choose how much I want to use. I have short hair so I don't need much. It lasts me a long time so great value for money and I know I'm helping the environment and getting great hair at the same time.